Welcome to Direct Wholesale Foods

Frozen Food & Ice Cream Wholesaler

About Us

We have been providing London and the Home Counties with major brands of frozen food and ice cream since 1972, founded by the Blackwell family of Chingford. Our knowledge gained over the many years enables us to advise customers/ retail operators of the correct products and ranges to suit their particular business needs.

Direct Wholesale Foods are dedicated to satisfying those needs in a timely and professional manner combining expertise and industry skills of a national company with the personal touch that you would expect from a local, family business. Our customers appreciate our range of products, reliability, Point of Sale material and advice, as well as our frozen food and ice cream freezer deals.


DWF LOGODWF has received the higher level of CMI certification, an independent award for quality control in wholesale and distribution.

Our commitment to our customers as well as our reputation for low pricing and honest, reliable service has enabled us to continue to thrive and expand.

Direct Wholesale Food Ranges

Our Latest Deals


Our promotions team put together the best deals in the industry monthly; combining frozen food & ice cream deals your customers want, we give you the best margins.

24 Hour Delivery


Contact DWF to have top quality, low price wholesale frozen food delivered directly to you; we’ll supply exactly what you need when you need it.



Our customers can be entered into our regular prize giveaways, just for buying from us. We give out great prizes and offer even better prices.

Poster Hub

Download your free promotional posters today!

Contact us today on: 0208 550 4486